The Xbox Game Pass advert is a confusing and nonsensical attempt at promoting the service, leaving viewers perplexed. The ad's central premise revolves around a man trapped in a video store returns box, surrounded by Xbox 360 games, seemingly starving and desperate for new games. However, the narrative takes a bizarre turn when he discovers a way to access Gears of War, leading to a comparison between the past and present gaming experiences.
The author questions the logic of the ad, highlighting the man's absurd behavior and the unrealistic portrayal of the gaming industry. They argue that the ad fails to establish a coherent connection between the past and present, as the man in the past is not even a consumer. The comparison between renting games from a store and Game Pass is deemed weak, as Game Pass lacks the convenience of browsing and selecting new releases.
The ad's attempt to evoke nostalgia for physical media falls flat, as it seems out of touch with the current gaming landscape. The author concludes that the advert is a mess, struggling to define its identity and leaving viewers confused. They suggest that Xbox's view of gaming today is muddled, and the ad reflects this disconnection.
